Espectro brings together your checkout sales and your Meta ad spend, and shows profit, ROAS and CPA per campaign.
Tracking, PIX checkout and, soon, AI-assisted campaign management. Each solution works on its own or together with the others.
Sales tracking. It receives sales from any checkout, matches them with the UTMs and the ad spend, and shows which campaigns are profitable.
Sends purchases to Meta from the server through the Conversions API, with one pixel per product.
A checkout of our own with PIX, in two steps and designed for mobile.
The AI reviews your campaigns and suggests adjustments. A person approves before anything changes.
From the ad to the paid purchase, each sale arrives with the campaign, ad set and ad the person came from.
The Espectro script goes in the <head> of the sales page and of the checkout. It stores the UTMs and the ad click and fires the product's Meta pixel.
Each checkout gets its own address and token. Espectro Pay and Zedy already connect, and each order arrives together with its UTMs.
Connect your ad account to bring in spend, campaigns, ad sets and ads. Product and operating costs are entered by you in the dashboard.
When an order is paid, Espectro sends the purchase to the product's pixel through the Conversions API, with the same identifier used in the browser. That way Meta does not count the sale twice.
In the dashboard: revenue, profit after fees, ads and expenses, ROAS, CPA, the sales funnel and sales by campaign, ad set, ad and placement.
Today Espectro receives sales from Espectro Pay and Zedy. If you sell through another platform, tell us which one in the form.
PIX is Brazil's instant payment system. The buyer fills in their details in one step and pays in the next. Anyone who does not pay gets a reminder to come back.
Details and delivery in one step, payment in the other.
QR code and copy-and-paste code, with the payment confirmed on screen.
Each shipping option shows the price and the dates the order should arrive.
Percentage or fixed-amount discounts, with a usage limit and an expiry date.
Expired PIX payments and abandoned carts get an email with a coupon to complete the purchase.
A thank-you message in the store's name as soon as the payment is confirmed.
The store's systems are notified when the order is created, the PIX is generated, the payment comes in, the PIX expires or the cart is abandoned.
The AI will read your campaign numbers in Espectro and suggest adjustments, such as pausing an ad or changing a budget. Nothing changes in your account unless a person approves it.
Tell us what you sell, where you advertise and which checkout you use today. The reply goes to your email.
